PARIS: THREE THINGS TO KNOW ABOUT THE GENERALI BALLOON, A TOURIST ATTRACTION AND FLYING LABORATORY

Thanks to the newspaper Les Échos for this comprehensive and informative article, which shows how an iconic tourist attraction is helping the climate 🌱🌎

The Generali Balloon is first and foremost a wonderful experience of seeing Paris from the sky, at an altitude of 150 meters, floating gently, silently, and safely through the air.
💡 But did you know that it’s also a flying laboratory that studies air quality and climate change, and raises public awareness about these issues?

Congratulations to all the project partners: CNRS, Météo-France, ECMWF-Copernicus, ICOS, Generali, City of Paris, Aerophile.