Tethered balloon
Merida, Mexico
2018
Gicsa is one of the largest groups of shopping centers in Mexico. Very innovative, the group develops a concept of shopping malls friendly and very rich in experience for visitors. The balloon became their emblem, with 3 installations in Merida, Puebla and Queretarro, and other upcoming installations! The first Mexican balloon, north of Merida, the capital of Yucatan, a colonial city with a glorious Mayan past.