In 2001 Fortis Insurance used an Aero 2 for a promotional tour of nine major French cities. The Aero 2 was flown for a period of 5 days at each event for publicity, corporate entertainment, and rides for public and staff alike. The media impact was incredible with each promotion getting widespread brand coverage on Radio, TV and Print. In each city, use of the Aero 2 led to a significant increase in leads for the sales staff to follow. The balloon also had an excellent impact on internal networking within Fortis, as the various branches worked and co-operated on a common project. Its success was way beyond company expectations.
Most importantly the Aero 2 stimulated a large amount of business, as staff were able to initiate the sale of many policies on site at each event.