In 2002, to launch their new product Danao Apple/Pear, Danone used an Aero 2 with a custom designed cover for a summer tour. Four major seaside resorts were selected by the marketing agency (Pro Déo) in charge of the month long promotion.
Despite being plagued by bad weather, the balloon operated for more than 90% of the total event duration, and managed to achieve all the targets set by Pro Déo for the tour, in terms of brand recognition, sales impetus, press coverage and marketing momentum.